Terms and Conditions

1. Introduction and Scope

These Terms and Conditions set out the basic terms for the use of the https://convertels.com website and the product, software, measurement, analytics and integration services provided by Convertels.

Users who visit the Convertels website or use Convertels services are deemed to have accepted these terms to the extent that they use the relevant service.

The scope of Convertels services may vary depending on the product used, the customer configuration and the integrations enabled.

2. Use of the Website

Unless otherwise stated, the texts, images, graphics, designs and other content on the Convertels website belong to Convertels or the relevant rights holders.

Users may not:

• •reproduce the content without permission,
• •republish it for commercial purposes,
• •use brand and visual elements without authorization.

We aim to keep the information on the website current and accurate. However, content may change over time, and Convertels does not guarantee that all information will always be complete or error-free.

3. Convertels Services

Convertels may provide software and technology services for measuring and analysing hotel websites, booking processes, marketing performance and user behaviour.

Depending on the Convertels product used, the services may include some of the following functions:

• •measuring the website and the booking journey,
• •analysing user behaviour and conversion signals,
• •evaluating traffic and advertising sources,
• •measuring booking and contact conversions,
• •sending server-side conversion data to advertising platforms,
• •reporting on the related performance data.

The scope of Convertels services may be developed or changed over time.

4. Convertels Ads and Advertising Platform Integrations

Convertels Ads may enable eligible conversion signals measured on hotel websites and booking processes to be sent to supported advertising platforms.

Supported integrations may include third-party advertising platforms such as Google Ads and Meta.

5. Third-Party Platforms

Google, Meta, booking engines and other third-party services that work in integration with Convertels are independent service providers.

The following of these services also apply separately:

• •terms of use,
• •privacy policies,
• •account policies,
• •advertising policies,
• •API usage rules,
• •technical limitations.

Convertels is not directly responsible for changes that third-party platforms make to their own systems, access restrictions, service interruptions, API changes or account policies.

It is not guaranteed that third-party platforms will remain available or continue to support particular features.

6. Account and Configuration Information

For Convertels services to work correctly, certain technical or account information may be requested from the customer or its authorized representatives within the scope of the relevant service.

The following information provided by the customer must be accurate and up to date:

• •domain information,
• •advertising account information,
• •booking system information,
• •technical configuration information,
• •platform destination or account definitions.

Inaccurate, incomplete or invalid configuration information may cause the service to work only partially or not at all.

7. Authorization Information and Security

Some Convertels services may require the use of OAuth tokens, access tokens or similar authorization information in order to work with third-party platforms.

This information is processed solely to operate the relevant integration and Convertels service.

Convertels applies appropriate technical and organisational security measures to protect sensitive integration information.

Users and customers are also responsible for keeping their own account details, passwords and third-party platform access secure.

8. Data Use and Privacy

Personal data, technical data and integration information processed during the use of Convertels services are processed under the Convertels Privacy Policy.

For details, the Privacy Policy at:

https://convertels.com/en/privacy-policy

applies.

Convertels uses data processed within the scope of its services solely to provide, operate and secure the relevant service and to carry out the necessary technical operations.

9. Use of the Services

Convertels services may be used only for lawful purposes.

Users and customers may not engage in activities that:

• •infringe the rights of third parties,
• •process data unlawfully,
• •attempt to access unauthorized accounts or systems,
• •threaten the security of the Convertels infrastructure,
• •prevent the normal operation of the services.

In such cases of use, Convertels may restrict or suspend the relevant service.

10. Service Continuity and Technical Changes

It is not guaranteed that Convertels services will operate without interruption or entirely without errors.

Temporary interruptions or functional changes may occur for the following reasons:

• •maintenance work,
• •infrastructure issues,
• •third-party service interruptions,
• •API changes,
• •internet or network issues,
• •security requirements,
• •product updates.

Where it deems necessary, Convertels may change the technical structure, features or integration methods of its products.

Such changes may be made in line with the security and continuity of the existing service or product development needs.

11. Advertising Performance and Results

Convertels may provide technology services for measurement, analytics and conversion feedback to advertising platforms.

However, the performance of advertising campaigns depends on many external factors.

Convertels does not guarantee:

• •a specific return on advertising,
• •a specific number of bookings,
• •a specific conversion rate,
• •a specific increase in revenue.

The algorithms, bidding systems and ad delivery decisions of Google, Meta or other advertising platforms are under the control of the respective platforms.

12. Intellectual Property

The Convertels brand, software, interfaces, original designs, documentation and other intellectual property belong to the relevant rights holders.

These Terms and Conditions do not grant the user any ownership rights over Convertels intellectual property.

Access to the services is a limited right of use granted solely for the normal use of the relevant service.

13. Limitation of Liability

To the extent permitted by applicable law, Convertels cannot be held liable for indirect damage or service interruptions arising from:

• •third-party platform outages,
• •external API changes,
• •internet or infrastructure issues,
• •the customer's inaccurate or incomplete configuration,
• •third-party booking or advertising systems,
• •unauthorized or erroneous actions carried out by the user.

This provision does not remove any liability of Convertels that arises from applicable law and cannot legally be limited.

14. Modification or Discontinuation of Services

Convertels may change, restrict or discontinue a particular product feature or third-party integration for technical, operational, security or commercial reasons.

Where changes significantly affect active customers, appropriate notice will be given to the extent practicable.

15. Updates to the Terms and Conditions

Convertels may update these Terms and Conditions in line with changes in its products, technical infrastructure, legislation or the scope of its services.

The current version is always published at:

https://convertels.com/en/terms-and-conditions

Last updated: October 2026

16. Governing Law and Jurisdiction

These Terms and Conditions are governed by the laws of the Republic of Türkiye.

Unless applicable law requires otherwise, the Istanbul Courts and Enforcement Offices shall have jurisdiction over any disputes arising from these terms or from the use of Convertels services.

17. Contact

For questions about these Terms and Conditions or Convertels services:

Email: [email protected]

Web: https://convertels.com