Question 1

What types of hotels does Convertels serve?

Accepted Answer

Convertels works with all hotel types, including city hotels, resorts, chain hotels, and boutique properties. We develop tailored targeting strategies and advertising campaigns for each type. Our goal is to deliver conversion-focused digital solutions that align with each hotel's location, guest profile, and seasonality.

Question 2

How can I increase direct bookings with Convertels?

Accepted Answer

To boost direct bookings, we implement Google Hotel Ads, Meta campaigns, advanced conversion tracking, user experience optimization, and targeted campaigns that reduce OTA dependency. Funnel analysis helps us identify drop-off points in the booking process and strengthen conversion points.

Question 3

Is it possible to reduce dependency on OTAs (Booking, Expedia, etc.)?

Accepted Answer

Yes, it is possible to attract guests without relying solely on OTAs. Through direct booking strategies, loyalty campaigns, remarketing, and pricing advantage policies, we encourage guests to book via your hotel website. This reduces commission costs and increases profit margins.

Question 4

What changes when CRM, booking, and call center systems are integrated?

Accepted Answer

Integrating these three systems ensures data consistency. Your call center, reservation team, and marketing department all access the same data, allowing:

Full visibility of customer history across departments
No missed sales opportunities
Faster and more accurate reporting

Question 5

How can I measure the ROI of my advertising campaigns?

Accepted Answer

We manage all campaigns through accounts opened in your name. By combining data from Google Ads, Meta Ads, and Hotel Ads with conversion reports, we clearly show which ads generate how many bookings. This transparent approach eliminates unnecessary spending.

Question 6

What is the minimum advertising budget to start working with Convertels?

Accepted Answer

The minimum budget depends on your hotel's location, target market, and season plan. Generally, a monthly budget of €1,000–€1,500 is recommended to launch an effective campaign. When managed with the right strategy, this budget is optimized to deliver high ROI.

Question 7

What is the difference between Google Hotel Ads and Meta ads?

Accepted Answer

Google Hotel Ads: Visible when a guest compares prices and is close to booking.
Meta Ads (Facebook/Instagram): Effective for brand awareness and interest generation.
At Convertels, we combine both platforms to generate demand and achieve visibility that converts into bookings.

Question 8

What strategies do you use to increase occupancy during off-season periods?

Accepted Answer

During off-season:

We analyze the target audience's travel planning behavior

Launch early booking and special offer campaigns

Generate demand with emotion-driven creatives

Additionally, local market targeting and influencer collaborations provide extra booking flow.

Question 9

How does call center reporting affect hotel sales performance?

Accepted Answer

Call center reporting allows:

Measurement of missed calls and response times

Tracking agent performance

Analysis of calls that didn't convert to sales

This data is used to implement strategic improvements that increase sales opportunities and enhance customer experience.

Question 10

What is the process to start working with Convertels?

Accepted Answer

Analysis Request: Fill out the analysis form on our website.

Preliminary Meeting: Evaluate your hotel's goals and current situation.

Strategy Development: Prepare a tailored digital "prescription" for your hotel.

Setup and Management: System integration is completed and advertising campaigns are launched.

Reporting and Optimization: Performance is monitored regularly and optimized for better results.

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