Greenport Bodrum

Since 2019, Greenport Bodrum has been collaborating with Convertels to enhance its digital marketing operations and increase direct booking rates. Located in the Aegean region, the hotel offers a peaceful holiday experience with its family-friendly concept. The main goals were to reduce OTA dependency, strengthen the direct booking channel, and maintain room occupancy during the low season.

2019 – The First Steps Toward Digital Transformation

In 2019, Convertels began by thoroughly analyzing Greenport Bodrum's digital presence. The first phase focused on improving website user experience (UI/UX), restructuring ad campaigns, and building performance-driven data flows. Google and Meta ads were optimized. The hotel's call center infrastructure was migrated to an IP-based PBX system, enabling every call to be tracked and optimized as a potential sales opportunity.

2020 – Efficiency and Optimization During the Crisis

The pandemic deeply affected the tourism sector, once again highlighting the importance of digital optimization for Greenport Bodrum. Convertels restructured the hotel's communication strategy during this critical period. The hotel redirected its focus to the domestic market with low-season strategies, while special booking offers were promoted through social media and email campaigns. During this time, an IVR system was integrated into the call center infrastructure, allowing the hotel to generate revenue even from missed calls.

2021 – Data-Driven Advertising and Conversion Growth

By 2021, the hotel had fully transitioned to Convertels' data-driven advertising management system. Real-time data from the reservation software and CRM system were used to design advanced conversion funnels. With Google Hotel Ads, Meta API integration, and a robust remarketing structure, the hotel's digital advertising performance doubled. Agent performance was supported by a dynamic incentive system, resulting in a significant increase in call center sales rates.

2022 – Vertical Marketing and Brand Awareness

The year 2022 marked a period of sustainable growth for Greenport Bodrum. Convertels utilized the hotel's accumulated data through AI-powered segmentation systems to transition into a vertical marketing model. This approach reduced advertising costs while significantly increasing reservation volumes and direct sales ratios. The hotel's website was updated with a next-generation UI/UX design, and Google PMax and Hotel Ads campaigns further strengthened brand visibility across the region.

Results

Between 2019 and 2022, the digital transformation initiatives turned Greenport Bodrum from an OTA-dependent hotel into a brand that built its own customer portfolio through data-driven marketing strategies, consistently increasing direct booking rates year after year. Today, Greenport Bodrum stands out as one of the preferred hotels in the Bodrum region, continuing to achieve sustainable success through its partnership with Convertels.