Thermal Hotels

Thermal hotels are chosen by guests seeking health, wellness, and relaxation. These stays are often planned in advance, with careful research and long-term intent. That's why digital advertising strategies must focus not only on vacation themes but also on health and quality-of-life motivations.

• •Increase direct bookings via Google Hotel Ads and Search Network campaigns,
• •Run Meta (Instagram & Facebook) campaigns with health & wellness themes,
• •Showcase thermal waters, spas, and health centers visually with YouTube & video ads,
• •Target local and international wellness travelers with region-based segmentation.

Guest behavior in thermal hotels differs significantly from traditional resort hotels. Visitors typically research health benefits (thermal waters, spa, treatment programs), compare accommodation options at thermal hotels, and evaluate prices and promotional offers for thermal stays. That's why the funnel structure for thermal hotels must combine educational content with conversion-focused campaigns.

• •Emotion-driven advertising: We sell experiences, not just prices.
• •Segment-based targeting: We reach the right guest at the right moment.
• •Conversion tracking: We measure the ROI of every impression, ensuring no investment is wasted.

When advertising for thermal hotels, we highlight guest testimonials, partnerships with health centers, Ministry of Health certifications and similar trust elements. Convertels integrates these elements into ad creatives, helping potential guests book with confidence.

Occupancy rates for thermal hotels vary significantly between weekdays/weekends, seasons, and campaigns. To optimize this, dynamic pricing is reflected in real-time across ad inventories, and long-stay discounts and early booking campaigns are promoted through personalized offers.

Thermal Hotels have a high repeat stay rate. By leveraging this advantage, we retarget past guests, offer exclusive deals through loyalty programs, and reduce booking costs and increase profitability.