Resort Hotels
Special Advertising Framework for Resort Hotels
Resort hotels, due to their longer stays and vacation-oriented nature, require a different strategy in digital advertising. In these hotels, the decision-making process of users is longer and more research-focused. Therefore, multi-channel, high-engagement campaign structures should be designed.
For resort hotels, Convertels implements a marketing system enriched with:
- •Google Ads
- •Meta (Instagram & Facebook) promotions
- •Influencer marketing
- •Video ad campaigns and other rich media content
Funnel Strategy Aligned with the Decision Process
For potential guests planning their vacation, we analyze the process from the first point of contact to the booking stage, build the funnel structure accordingly, and optimize content and ad messages to fit this flow.
Emotion & Experience-Oriented Advertising
In resort hotel advertising, the focus should not only be on price but also on the experience to be delivered. Convertels creates visually powerful content and uses creatives that evoke the feeling of a holiday to captivate users. A holiday is an emotion you sell; we deliver that feeling to the right person, at the right moment.
Vacationers plan ahead, so you should appear planned too.
At the start of the season, we boost early bookings with email campaigns, and during peak season, we strengthen your brand through influencer collaborations.